Football is often touted as a ‘global game’, which can be interpreted whatever way you like. It’s really just a generic promotion of the sport by marketing types. But beyond the desire to appeal to masses of people, I think is the ability to simply connect. That connection might be with just a single person,… Continue reading Creating new respect with a kick around
Adidas’Euro 2020 ball is scoring
The Adidas Uniforia, used at Euro 2020, was designed with a story in mind – one that’s about everyone simply enjoying football.
Spurs’ top shot at sustainable food
Like a brilliant spur-of-the-moment strike from 35 yards, Tottenham offers an equally creative approach to in-stadium food.
Dartford FC’s intimate stadium still impresses
Dartford FC is a small football club with a loyal following in Kent, just south-east of London. They’ve been at the game for 133 years, which is remarkable. It’s 15 year old stadium at Princes Park is also noteworthy. The £6.5m stadium was built in 2006 with a focus on eco-friendly design, but also an… Continue reading Dartford FC’s intimate stadium still impresses
Recycled plastic bottles behind Nike’s best football shirts
To its credit, Nike has being paying attention to such things for some time, and indeed its focus on recycling plastic bottles has been a major part of its success in sustainability
Spotlight on Juventus
As one of the world’s mega clubs, Juventus has made deliberate and impressive strides in the world of sustainability.
Puma’s sustainable work still on target
Perhaps of most importance for football fans is that a huge business like Puma doesn’t simply hit a mark and then let things sit. The company seems compelled to keep improving, which is what we surely all seek from leading sports corporations.
Is your football club scoring community goals?
Thankfully there are practical ways to observe and measure the initiatives of footballing clubs to see if they’re making a genuine effort toward sustainability.